11 Brazilian Streetwear Brands You Should Keep Tabs On

11 Brazilian Streetwear Brands You Should Keep Tabs On

The warm weather, numerous festivals and events, and Japanese school holidays make summer the peak season for Tokyo street fashion trends. There are still quite a few warm days left here, but as autumn approaches let’s take a look back at the Top Japanese Street Fashion Trends of Summer 2014.As the summer fashion season in Japan comes to a close  in Japan, so do the styles on the street. Japanese fashion is famous for switching in between self-invented trends really fast, a reputation that’s well-earned. Not everyone has the luxury of spending their days people-watching in Harajuku, so we do our best to keep you up to date on what’s cool on the streets of Japan’s youth fashion capital.

photo of two happy cute hipsters on the street

The decline of print fashion magazines over the last few years – combined with the increasing popularity of social media networks in Japan, independent online shops, the increasing influence of international fast fashion brands, and other “uncontrollable” influences on the Japanese fashion scene – has led to a less predictable (but just as quickly moving) stream of trends. With all of these forces pushing and pulling in different directions, it’s become more difficult for super-trends to emerge. The number of niche/smaller trends, however, appears to be ever increasing.

We judge trends by actually looking at what people are wearing on the street every day in Tokyo.

Summer things on wooden background. Summer concept.Flat lay.

That might sound obvious, but we see plenty of articles (especially on Western blogs) trying to predict or declare Japanese fashion trends based on what they see in Japanese fashion magazines (not to mention those that just make things up). Japanese fashion magazines are, for the most part, in the business of creating content to drive the sale of certain products.

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